I was given a brief by Tactus who specialise in a range of tech products including mobile phone, tablet and laptop accessories. They were introducing a new product to their range which included a 360 HD action camera and a VR Headset. The product was targeted at consumers who wanted to capture every experience in all directions.
The brief was to develop a new brand identity together with a strap line that would promote the new product and stand out from the range of products that are currently on the market. I developed an identity that would emulate the primary action of the camera in a clever typographic mix.