Portfolio / Branding / Tactus

invis360 branding and packaging

invis360 packaging

Capture your adventures from every angle

As a significant new brand in action camera technology, Cactus saw an opportunity to launch an innovative new product that would capture magical moments in stunning HD 360 video.

The brief was to create a brand identity and packaging for the new product. I created a triangular benefit-led design and unique packaging identity that would shout the loudest on the shelf.