Connecting businesses

Portfolio / branding / Momentum


Created while employed at Fotofire

Momentum specialise in helping entrepreneurs & the ambitious be their very best while creating extraordinary results in their life & business.

The first phase was to hold a branding workshop to define the overall direction for the new brand. Once this workshop was completed the name was agreed and a design brief was created.

I built up a picture of a business that would focus on transparency and getting things done. We were able to create a personality focused around these, and values such as 'collaboration' and 'simplicity' – echoing the teams desire to create a company that kept its operations lean, sustainable and put customer service at its core.

Initial sketches were playfully designed around the concept of human interaction. This concept was developed further into a bold logo which could then be applied to the website, digital downloads, stationery and other business templates. Colour options were explored and the final logo files created.

The Momentum visual identity centres around a modern type-mark, with a graphic twist to symbolise the positive energy, collaboration and ambitions of the business to create real change. The palette centres around two, strong colours that create a distinctive combination and provide stand out in a busy sector.