Race the Dragon specialise in corporate and charity dragon boat racing for staff team building days.
I was tasked with updating the RTD online brand and bringing the website, which sits at the very heart of the business, up to speed visually, as well as improving the online customer experience.
The new site needed to target corporate businesses in London and have a visual front-end that's quick and easy to update. For the web design a seamless navigation experience was created, taking the user on a journey through the venue options and evoking a true sense of what to expect during a visit. It also needed to be well positioned for SEO, user-friendly and work perfectly on mobile. As part of the project, they also wanted us to update their company branding and create a new visual identity to help differentiate them from their competitors. Pivotal to the success of the project was the selection of an appropriate content management system that was customisable as well as easily updatable moving forward.
I designed a more modern brand identity that reflected their brand values. This was underpinned by a new visual identity that encompassed a brighter and fresh look and feel.