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The Three Eagles

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invis360 branding and packaging
invis360 branding and packaging
invis360 branding and packaging
invis360 branding and packaging
invis360 branding and packaging
invis360 branding and packaging
invis360 branding and packaging
invis360 branding and packaging
invis360 branding and packaging
invis360 branding and packaging

The Three Eagles brand development

Created while employed at Fotofire

The Three Eagles is located in a historic 18th century building on what was originally the main road of Llangollen, Bridge Street.

The inn was originally dubbed The Three Eagles, but was later renamed 'The Wynnstay Arms' during the 1920's. As a fitting tribute to this spectacular building the owners, Matt and Vicky Jones wanted to highlight its historic ancestries by using its maiden name as it soars once again.

I first worked with Matt, and the marketing team in 2018, creating a visual brand identity, supporting collateral and a fresh new website to reflect the vision of the head chef Adam Gaunt Evans. The brand identity was centred around the original name in order to keep it's heritage. The Grade II listed restaurant was furnished with bespoke lighting, art, upholstery and paintwork, creating an luxurious, intimate and inviting space. Light greys, white and dark blues are lifted by flashes of light: polished wooden counters and crystal chandeliers.

The UX deliverables including high fidelity wireframes were developed in conjunction with the XD prototype and visual design elements, with UX having enough lead time to be a few steps ahead. This enabled me to react quickly to both internal and client feedback and incorporate improvements into the design.

I worked with the Three Eagles marketing team team to develop an intuitive site structure that would allow users to easily navigate the website. Defining how the fluid grid structure would behave across various breakpoints prior to development ensured there was no guesswork when it came to front end developer hand-cover.

The new responsive website for The Three Eagles was an exercise in duality, combining the powerful yet delicate style of the brand identity with a sleek, functional website via which customers can browse the updated menus, and make online reservations. The site features high quality photography created during a shoot which I art directed.

I also created a full suite of print for The Three Eagles, including business cards, gift cards, stationery and menus. The menus are housed in a fine hessian material bound cover complete with brass corner edging, bringing a final touch to The Three Eagles subtle luxury.

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