Iceland Foods digital rebrand

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Iceland Foods website design

Iceland Foods

The rebrand

When I joined Iceland the branding looked outdated. The decision was made to radically change the company's image with the primary objective to change peoples perception of Iceland and to reach a new target audience.

The process involved a variety of sketches and wireframes to map out the new user experience. Armed with the right UX, I then set about creating a new UI design that would do justice to Iceland's brand proposition.

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