Scanwel is a family-run business with over 40 years experience, providing innovative solutions and technology in Vacuum, Surface & Nanoscience.
Scanwel needed a new website that would improve potential client engagement and showcase the variety of solutions and products that they offer. The old site had become outdated and was no longer functioning as an effective digital marketing tool. Our key goals were to improve user experience and reduce bounce rate, ultimately increasing website conversions.
Key aims for the project centred on supporting Scanwel to develop their service offering and poduct range for a variety of user groups from Academia, Government, O.E.M's and Industrial Markets. It was important to understand how different customers researched, compared and required different products and applications.
We kicked off by conducting a number of discovery UX workshops with Scanwel to gain a better insight into their values and pocesses in order to identify foundations and to determine the direction of their digital plan. We started by working with their internal teams to develop an understanding of the current customer experience from Scanwels perspective. With Marketing, Sales and Technical Support specialists from across the business we mapped out various key stages in the customer journey to establish how the business would address the needs of their clients. This provided a set of hypotheses to explore with our contextual research.
Our initial focus included streamlining the existing website structure and preparing a number of user journeys. We used various techniques to build a picture of the final site, including Persona, Scenario Development and User Stories. By the end of these workshops we had a very firm picture of what was in and out of scope for the design, as well as a wishlist of future improvements and developments. Based on this initial round of research, as well as the prioritised user stories from the stakeholder workshops, we created first draft wireframes. These wireframes were then formed into a prototype for testing.
Once we established a clear understanding of the brand direction and target audience Scanwel then commisioned a professional photographer who visited the site and produced a selection of imagery which would later be used as visuals for the new site. The photography highlighted the technical processes, manufacturing techniques and products that Scanwel offer, which provided a dynamic element to the website.
I was delighted to support Scanwel in their digital transformation and look forward to pushing the boundaries further in the future.
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