Cassie is a worlds leading consent, compliance & cookie solution that enables responsive engagements for any organisation.
It provides a flexible and adaptive solution by empowering businesses with the confidence to make full use of their data, pushing powerful engagement and strengthing relationships with new and existing clients.
JC Creative was appointed to re-design the the UX and user interface design for thier cookie module customer portal.
Working closely with their internal Business Analyst we developed user journeys, wireframes and functional requirements, then applied these to a structure and information architecture.
We then tested the product by interviewing clients from Cassie's user base. We asked them to explain the issues they had with the old product together with their expectations, first impessions, and overall experience with the new platform. Additionally, we asked them to walk us through the platform and show us what they understood, what frustrations they had and what they liked.
From the testing workshops we were able to open up a number of valuable discoveries based on real data and observations, this allowed us to easily identify and prioritise the main pain points in the overall journey and create a clearer pathway and improved functionality.
Finally, we iterated on the look & feel of the design with Cassies's marketing team and, after a few rounds of feedback, applied the final interface design.
These designs included all the screens for the features we had been working on, including diffeent states and edge cases. The style we developed was designed for maximum usability while also creating a beautiful example of their new brand style in action. We also crafted a UI kit with clear guidelines and rules that would help Cassie keep design consistency when developing new features in the future.
Working with an innovative company from the cookie management space was definitely a challenging but excitingexperience. I was delighted to help shape such an innovative product and collaborate with such a dynamic and entrepreneurial business.
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